The Rolex Submariner 116610LV, affectionately nicknamed the "Hulk" due to its vibrant green Cerachrom bezel and matching dial, holds a special place in the hearts of watch enthusiasts. Its striking appearance, robust build, and legendary Rolex reliability made it an incredibly popular model. However, its production run came to an end in 2020, marking a significant moment in Rolex history and sending ripples through the pre-owned market. This discontinuation, while anticipated by some, still surprised many, leading to a surge in demand and a dramatic increase in prices. This article will delve into the reasons behind the discontinuation, explore the current market value of the pre-owned Hulk, and offer guidance for those considering purchasing this iconic timepiece.
The Legacy of the Green Giant: Understanding the Rolex Submariner 116610LV
Before discussing the discontinuation and its impact, it's important to understand the Hulk's significance within the Rolex Submariner lineage. Introduced in 2010, the 116610LV was a departure from the traditional black-dial Submariners, offering a bold and eye-catching alternative. The vibrant green, achieved through Rolex's innovative Cerachrom ceramic bezel insert, immediately set it apart. This wasn't just a simple color change; it represented a significant advancement in material science, ensuring the bezel's color remained vibrant and resistant to fading, even under harsh conditions.
Beyond the aesthetics, the Hulk retained all the hallmarks of a classic Submariner: a robust 40mm Oyster case, a highly reliable and accurate movement (the calibre 3135), a unidirectional rotating bezel for safe diving calculations, and exceptional water resistance to 300 meters. Its combination of style and functionality cemented its position as a highly desirable watch, appealing to both seasoned collectors and those seeking a statement piece.
The 2020 Discontinuation: Why the Hulk Was Retired
While Rolex rarely offers official explanations for discontinuing models, several theories attempt to explain the Hulk's retirement in 2020. One prominent theory points to the introduction of the new generation of Submariners. Rolex launched updated models with subtle but significant changes, including slightly larger cases and updated movements. The discontinuation of the Hulk could be seen as a streamlining of the product line, paving the way for these newer models and potentially reducing production complexities.
Another possibility relates to material sourcing and manufacturing. The production of the Cerachrom bezel, with its specific green hue, might have presented unique challenges compared to the production of black bezels. This could have led Rolex to reassess its production strategy, opting for a more streamlined approach.
Finally, the high demand for the Hulk could have played a role. While seemingly counterintuitive, the immense popularity of the model could have prompted Rolex to discontinue it strategically. By limiting availability, Rolex could further enhance the watch's desirability and maintain its exclusivity, driving up demand in the pre-owned market. This strategy is often employed by luxury brands to maintain a sense of prestige and desirability.
Rolex Hulk Submariner Price: A Market in Flux
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